How to Increase Your Email Open Rate

Hey Sendrecurrers! (recurrrrs? Flerb?)

First things first, we’re excited to announce the birth of Baby Frame, born EIGHT fabulous days AFTER his due date. Maybe if he ever checked his email, he would have seen the recurring one from me saying “Get out, we’re waiting!”



Second things second, Conrad received a feedback email (which we love, seriously. We want to marry feedback emails) from a happy SR user who finished his email like this:

“The cherry would be to have a button to resend the email for those who have not yet responded.”

Then, while browsing Pat Flynn’s site Smart Passive Income during naptime (Have you seen this site? Chock full of business building advice and other online marketing tips!), I came across this article on increasing your email open rate, and thought it had some great advice for all of Sendrecurring’s users!

Some of the key points are to:

1. Have an eye-catching subject line. It should tease the recipients. Give them a taste of what the email contains. You’re more likely to get more opens with the subject “6 easy things you can do to increase sales” than you are with the subject “Your weekly newsletter.”

2. Re-send your email to those who didn’t open it. Sometimes emails get all tangled in the web (see what I did there?) and either never make it to the inbox or get overlooked due to bad timing or whatever. Send it again!

There’s more great stuff in the article and comments, but I don’t want to spoil the fun, so you can check it out by clicking here (SFW).

So we’re adding a resend button to our long list of features to add to SR, and we hope you’ll continue to send us marriage proposals, er, I mean feedback emails.

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